Guaranteed To Keep You Dry
Working with leading global brands, GORE-TEX tailors each of their product technologies for diverse uses: everyday to aerobic activities, and demanding to extreme outdoor activities.
This past Fall we partnered with GORE-TEX Studio to create a campaign that explored the benefits of functional gear in your daily, inner city life. Through this collaboration, we emphasized the narrative of hitting the streets in style and staying worry free, because GORE-TEX products are #GuaranteedToKeepYouDry.
Since launching on the their channel, the ‘Ageless Appeal’ video became their most liked & engaged post over the past 12 months, with nearly 500k views - organically.
500k views. Organically.
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This past Fall we partnered with GORE-TEX to build a campaign that explored the benefits of functional gear in your daily, inner city life. Through this collaboration, we emphasized the narrative of hitting the streets in style and staying worry free.
With only enough production time & budget for a one-day shoot, our team shot photo & video alongside each other to maximize the delivery across assets in the limited time. This synergy between video and photo enriched our content capture allowing for GORE-TEX to walk out of a one day shoot with a wide array of video and photo assets.
We needed to develop a creative and capture plan to account for multiple head-to-toe products including shoes, pants & jackets.
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