RPHA 12
The RPHA 12 Helmet is a masterpiece of engineering, embodying the perfect balance of aerodynamics and comfort for motorcyclists. The helmet's design prioritizes aerodynamic performance, featuring an optimized rear spoiler and shell shape that significantly reduces lift and drag, enhancing stability at high speeds.
The HJC team approached us to produce the product launch video, looking for a one-stop shop to support the creative, produce the shoot and handle all post-production.
Every project faces unique challenges from prep through post.
Here are some of the unique scenarios our team meticulously planned around:
- Stunts. The creative we worked with HJC to develop demanded a riding style that pushed the bikes to the limits, requiring great planning in our prep process to ensure rider and crew safety.
- Locations. HJC wanted a urban and remote riding, with the specification that these needed to feel like they could have been filmed anywhere in the world. HJC had already shot a lot of content in California, so we were asked to ensure this video had a new look.
- EICMA 2023 Premiere. The RPHA 12 video would premiere at the EICMA 2023 event, which raised the stakes on our delivery timelines and the impression this needed to make on a live audience.
See the final work live on HJC Website ↗
Mixing FPV (First-Person View) Drone, Stunts and a suspended container crate made for a jaw dropping intro of our hero film to bring our viewers right into the action.
We created an original score, layered with dyanmic sound design to create a one-of-a-kind audiovisual experience.
Using a Toyota 4Runner with speed rail & a Black Arm, we provided a lower cost pursuit vehicle capable of providing dynamic camera movements while capturing our motorcycle rider on real roads.
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